Cohen & Grigsby General Handbook 2016 - page 10-11

@
7
MARKETING & TECHNOLOGY
Marketing & Technology are crucial not only to the success of our firm, but to the
success of our attorneys. When we effectively communicate our skill set, our practice
areas, our strengths and our approach, we can better reach potential clients who
make for a great match with our firm.
Our marketing team aggressively markets Cohen & Grigsby and its attorneys as a
direct reflection of our culture.
We want our clients to know that we are not only talented attorneys – we are skilled
business advisors who value performance and results.
We have a full-time chief marketing officer, technology directors, a marketing
committee and a technology committee to coordinate our efforts. Ad hoc
committees are also developed from time-to-time that include professionals with
various levels of experience and disciplines to review needs, evaluate solutions,
and implement key firm-level and practice-wide initiatives. Strategic business
development and technology assistance and guidance are available to all attorneys.
At Cohen & Grigsby, we tailor our marketing to reach our audiences in a variety of
forms, much of which is focused on firm and personal brand building and growing
our business.
We do great work
at Cohen & Grigsby—
and we want the world to know.
Advertising
Alumni Network
Communications and Branding
Public Relations and Crisis
Management
Seminars and Events
Content Marketing (Articles,
Bulletins, Client Alerts)
Attorney Business Cards, Bios
and Photos
Social Media
Sponsorship Campaigns
Website
Client Pitch Materials
RFP Assistance
Client Research and Development
Business Planning
Project Management
@
8
PROGRAMMING AND EVENTS
• Gallery Receptions
Clients and prospects are invited to quarterly receptions to experience local and
world-renowned art at C&G Gallery, the Pittsburgh Office’s own exhibit area.
• Practice Group Meet-and-Greets
Introduce yourself to new practice groups and get to know colleagues at one of our
meet-and-greets.
• Client Seminars
Attend or invite contacts and clients to informational and educational legal
presentations surrounding hot topics.
• Office Outings
Each office has unique and interesting events planned to get to know colleagues
and co-workers.
• A Cultural Performance
Dive into the city’s art and culture scene and entertain clients through our
partnerships with the Pittsburgh Cultural Trust and Gulfshore Playhouse.
• C&G Academy Programs
Receive your CLE credit through regular education and training programs.
• Lunch and Learns
Network with co-workers and pick up new skills over lunch with this ongoing series.
• Pro Bono and Community Service
We have a program and an attorney dedicated to guiding you through your
contributions to the community and the firm.
• Client Events
Interact with colleagues and clients at various events throughout the year.
Our Culture of Performance
extends beyond legal.
1,2-3,4-5,6-7,8-9 12-13,14-15,16
Powered by FlippingBook